With that said, you need to come up with creative and clever promotional ideas that keep your service pricing the same but let the client feel that they are appreciated and getting something of value in return for their patronage.
Here are some fantastic ideas that are sure to boost your salon business in no time!
Add Value
A good way to not only let your client feel appreciated but promote a product is by offering samples at check out. You hope that the client feels the love and also loves the product so much that they can’t wait to purchase it next time they are in your salon.
Another added value could be the addition of a salon treatment. If you know that the client will be sitting for a bit while their color sets, you could offer them a quick complimentary service that would happen while they are waiting. If your client is happy with the treatment, they are more likely to add it on during future visits.
Offer Referral Bonuses
Offer a bonus to any of your clients who have a friend that books a service. The client and their friend could come in for a complimentary mini-service of your choosing. This allows the friend to get acquainted with your salon and hopefully will convert them into a loyal client.
Buy 2, Get 1 Free
You could offer specials to clients on your retail products. A good special to promote is a buy 2, get 1 free sale. This encourages clients to buy multiple products because they want to earn a free product. For example, if the client really loved the shampoo and conditioner you used, highlight the sale to them and let them know that it would be a great time to buy because they could also get the styling product that they fell in love with for free. It should be noted that the “free” product is always the product that has the lowest cost.