So, you’re on social media sites but you don’t have very good click through rates. People don’t seem to be engaged in your posts. They aren’t commenting, liking, or sharing. What gives? Well, your visuals might not be up to par. Let’s take a look at 5 traits that successful social media images have in common.
They are sized correctly.
Each site has their own preferred image sizes. If your photos are cut off when they post, no one is going to click on them. They look unprofessional and are visually unappealing. Here are the specs that your images should follow when posting on various social media platforms:
- Facebook: 1,200 x 628
- Twitter: 1,024 x 512
- Instagram: 1,200 x1,200
- Pinterest: 735 x 1,102
- LinkedIn: 800 x 800
- Google+: 800 x 1,200
Stand Out From the Crowd
When you are scrolling through Facebook for example, how many pictures just blend together? There is so much to see on social media sites that if our eyes don’t find something catchy, they scroll right past it. It blends in with the rest. Make your photo something that will make a reader stop scrolling and click on your post.
Make the Most Out of Hashtags and Slogans
When a company uses a clever slogan or a catchy hashtag, the results are astounding. People tend to respond well to emotional and powerful content and these are a great way to get the conversation going.
Be Consistent
Your images will tend to follow a certain pattern after a while. This is beneficial because people will be able to know the image came from you just by looking at the picture. They will associate a certain style with your brand, so use it to your advantage and stay within your businesses tone of voice.
Relate the Image to Your Brand
Make sure your images are relevant to your brand. Check to make sure they convey what type of products or services your business offers. Is it obvious by looking at the images what you offer? If not, time to switch them up!
It can be hard to try and incorporate all of the traits mentioned above instantly. Instead of being overwhelmed, why not focus on adding one or two traits and then see how your results are. Once you have the hang of posting the updated images, then try to incorporate additional traits. I think you’ll be surprised at how much better your engagement will be.
Looking to expand your business online? I can help! Head over and drop me a message. I would love to share the step-by-step method I have used to grow my businesses online. Not only did I take my sales through the roof, but I now take pride in helping others do the same. Can’t wait to hear from you!